I saw this quote yesterday which the famous Gulliver Giles posted on Facebook (go and check this guy out – he’s got some interesting & controversial posts and understands FB marketing well) – and I thought I’d take a moment and share it with you…
“Sometimes people hold a core belief that is very strong. When they are presented with
evidence that works against their belief, the
new evidence cannot be accepted.
It would create a feeling that is extremely
uncomfortable, called cognitive dissonance.
And because it is so important to protect the
core belief,they will rationalize, ignore and even deny anything that doesn’t fit in with the
The quote was from Franz Fanon, and it got me thinking.
I replied by saying that I can create 2 identical ads for two different
people… or give the same advice.
One will use it to make hundreds of thousands. The other will do nothing.
The difference… core beliefs about what is possible which stops one
from taking action?
So today I want you to analyse your own core beliefs.
What do you believe that is holding you back?
Do you have a core belief that says money is bad?
Or that you’re only worth a certain amount?
Or that selling is bad?
And is that core belief stopping you from implementing the stuff
you know you need to… in order to create wealth?
For instance, you might have a cap on how much you think you’re worth.
And we all have caps.
They might be different caps, but they’re still caps.
Anyway, that cap might be stopping you from taking action on things.
For instance, this program will give you lots & lots of step-by-step,
easy-to-implement steps for getting more customers.
But if you don’t believe you’re worth it, you’ll never even consider it.
“Lucky” people just have different beliefs.
They spot things that others don’t.
In fact, I’ll share a study about that tomorrow.
It’s called the luck study.
About Scott Bywater
Scott Bywater is internationally recognised as a
leading copywriter & marketing expert.
As the owner of Copywriting That Sells, Bywater
both consults to clients and has a
handful of products that help business owners and
entrepreneurs get more QUALIFIED
customers, increase the ROI from their
advertising and generate leads.
He is the author of Cashflow Advertising and he
has experience in every facet of
sales and marketing including door to door sales,
telemarketing, business to business
sales and consulting giving him a vast experience
to draw from.
What's more, he has consulted to hundreds of
different industries before creating his
educational programs which have students from
right across the world.
To Find out how to work with Scott 1 on 1, Click here
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