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Copywriting
June 28, 20210Comments

One of Rolls Royce’s Best Ads, Can You Model it?

  One of the most famous ads in history was written by David Ogilvy... "At 60 miles an hour, the loudest noise in this Rolls Royce is the Electric Clock." He could have

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Copywriting
April 10, 20190Comments

The Seth Godin secret for better ad targeting

Got three quick scenarios for you today, plus a lesson about how to stand out in a crowded market. Scenario #1: The other day I was reading a book about defining your

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Copywriting
July 12, 20180Comments

The Most Important Email in Your Sequence

Whenever I’ve really dug into an email sequence to see what’s going on, I’ve noticed there’s one email that drives the bulk of the sales… Which one is it? It’s the email

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Copywriting
July 12, 20180Comments

Why Headline ‘Swipes’ Often Flop

Almost everyone who wants to learn how to write makes this mistake. They think just swiping a good headline is the trick. But it’s not. Why? Because you’re only looking at the tip of

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Copywriting
June 5, 20140Comments

Is This What’s REALLY Holding You Back?

I saw this quote yesterday which the famous Gulliver Giles posted on Facebook (go and check this guy out – he’s got some interesting & controversial posts and understands FB marketing well)

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Copywriting
March 8, 20140Comments

How to Structure Guarantees so They Don’t Cripple You

One of the easiest ways to boost your sales is with a strong guarantee. But many don’t offer guarantees out of the false assumption you need to put your entire business on

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Copywriting
March 8, 20140Comments

Let me poison your brain…

  Got 3 minutes?  Then let me poison your brain…  Well…  At least that part of your brain that’s holding you back… that “mind virus” that doesn’t want you to succeed… and  all those Inner enemies stopping you

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Copywriting
November 15, 20130Comments

When is the best time to quit?

Below is an email from Scott Bywater, as I often do I repost his emails that I like and think others who read my blog also might like. As it was

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Copywriting
August 2, 20130Comments

Why You Should Quit

  I think quitting is underrated. As I look back over my business and life, there are a lot of things that I probably should have quit far sooner than I did: •

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Copywriting
May 8, 20130Comments

“Stinky Thinking” that will steal your moolah

Last month, my dad visited me from Vietnam, and one night we were sitting in the lounge room talking about getting old, etc. He’s just over 60. Anyway, we were sitting in our

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Copywriting
April 16, 20130Comments

How to Make $6,000 With a Simple Letter

Here's a question I received last week: "Hi Scott, I'd like to get inactive customers on my database not only actively ordering again, but referring their friends and neighbours as well. There are three

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Copywriting
April 15, 20130Comments

An Embarrassing Confession – Why NOT to Choose Me as Your Coach

Hi David, Kinda seems weird for me to send an email about why I'm a terrible coach when I'm launching my coaching program on Thursday, doesn't it? But here's the thing. Most people, when they're

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Copywriting
April 15, 20130Comments

Can You Identify With This Client’s Frustration?

One of the best ways to create great sales copy is to jump on the phone with your prospective clients. Why? Because they'll tell you what's holding you back from buying. And if one

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Copywriting
March 2, 20130Comments

Should you write differently to businesses?

Below is an article written by a competitor, and of course I agree with him 100%. Check out his links and if you would like some copy done or checked

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Copywriting
February 28, 20130Comments

Long or Short Copy?

Below is an article written by a competitor, and of course I agree with him 100%. Check out his links and if you would like some copy done or checked

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