copywriting

The Seth Godin secret for better ad targeting

Got three quick scenarios for you today, plus a lesson about how to stand out in a crowded market. Scenario #1: The other day I was reading a book about defining your audience by Seth Godin. In it he dispelled the myth about the importance of demographics. You see, according to Seth, most marketers focus […]

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The Most Important Email in Your Sequence

Whenever I’ve really dug into an email sequence to see what’s going on, I’ve noticed there’s one email that drives the bulk of the sales… Which one is it? It’s the email you send on day 1. Why? Well, it all comes down to RFM which stands for recency, frequency, monetary. This is how all […]

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Why Headline ‘Swipes’ Often Flop

Almost everyone who wants to learn how to write makes this mistake. They think just swiping a good headline is the trick. But it’s not. Why? Because you’re only looking at the tip of the iceberg. The real work in creating a headline lies beneath the surface. It’s all about understanding your client… DEEPLY! Think […]

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Is This What’s REALLY Holding You Back?

I saw this quote yesterday which the famous Gulliver Giles posted on Facebook (go and check this guy out – he’s got some interesting & controversial posts and understands FB marketing well) – and I thought I’d take a moment and share it with you…  “Sometimes people hold a core belief that is very strong. When they are presented with  […]

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How to Structure Guarantees so They Don’t Cripple You

One of the easiest ways to boost your sales is with a strong guarantee. But many don’t offer guarantees out of the false assumption you need to put your entire business on the line. “There’s no way I’d make a guarantee” they say. For instance, if you’re a builder, you’re not going to offer a […]

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Let me poison your brain…

  Got 3 minutes?  Then let me poison your brain…  Well…  At least that part of your brain that’s holding you back… that “mind virus” that doesn’t want you to succeed… and  all those Inner enemies stopping you from going from  where you are to where you want to be.  You see, I’m launching my Stop Drowning (in […]

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When is the best time to quit?

Below is an email from Scott Bywater, as I often do I repost his emails that I like and think others who read my blog also might like. As it was in Rudd’s term, he informed his potential voters he had no intention of quitting IF he lost the election. At least he and Gillard […]

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