HERE0:4

copywriting

Bend it Like Bruce Lee
www.davidashton.biz

The other day I was chatting with a client I haven’t connected with for a while. And he was explaining to me how he’d shifted industries. Not entirely. But he was offering a few different services, and he was getting more demand for one of them… Meanwhile, his primary service was getting more competitive and […]

3,421
Like
Save
The Revenge of Analog
www.davidashton.biz

The other day I started reading the book, The Revenge of Analog, by David Sax… and apparently record sales have gone bananas over recent years. Yeah, I’m not joking. Record sales. You know, those things before CD’s. Apparently people love the touch and feel of them, and it’s not just the old people – it’s […]

652
Like
Save
The best mindset to negotiate from
www.davidashton.biz

In the book, Give and Take, it refers to the fact givers often do worse in negotiation because they are trying to do the right thing by others. But they also provide a technique which reverses this effect. Negotiate for others. That’s right, when you go into a negotiation, instead of negotiating for yourself do […]

234
Like
Save
Muhammad Ali’s Cheeky PR trick
www.davidashton.biz

So Muhammad Ali was told he could never get featured in a magazine. He disagreed. He was determined. So he started talking to the photographer… asking him what sort of pictures he took. He said underwater photography. So Ali said to him “I’m the only fighter in the world who trains underwater. It’s like wearing […]

987
Like
Save
Every Marketing Campaign Should be Based on This
www.davidashton.biz

Gary Halbert said… “Be a student of people, not of products” And yet I’m amazed at how few people truly understand their customer base. I’ve been guilty of this too. Of thinking I know my customers because I speak with them all the time… But the reality is every time I dive deep, I get […]

567
Like
Save
The Most Important Email in Your Sequence
www.davidashton.biz

Whenever I’ve really dug into an email sequence to see what’s going on, I’ve noticed there’s one email that drives the bulk of the sales…   Which one is it?   It’s the email you send on day 1.   Why?   Well, it all comes down to RFM which stands for recency, frequency, monetary. […]

0
Like
Save
The #1 Headline Writing Mistake
www.davidashton.biz

I used to write my headlines first. But one of the things I picked up years ago from Clayton Makepeace… is to do them last. Why? Because you allow your subconscious mind to go to work. While you’re researching… While you’re writing… All these ideas are flying at you. Then when you get to the […]

567
Like
Save
How do you handle new email subscribers?
www.davidashton.biz

As soon as someone joins your email list, what do you do? Do you just send them the same emails as everyone else, after that first initial email where they get the special report or whatever you used to hook them in? Then continue on with your other emails? Well, that’s a mistake… What you […]

0
Like
Save
The Paper Template
www.davidashton.biz

If you have a website, and want to have it setup in days, then you need this software.

123
Like
Save
When is the best time to quit?
www.davidashton.biz

Below is an email from Scott Bywater, as I often do I repost his emails that I like and think others who read my blog also might like. As it was in Rudd’s term, he informed his potential voters he had no intention of quitting IF he lost the election. At least he and Gillard […]

0
Like
Save