Muhammad Ali’s Cheeky PR trick

Muhammad Ali’s Cheeky PR trick

So Muhammad Ali was told he could never get featured in a magazine.

He disagreed.

He was determined.

So he started talking to the photographer… asking him what sort of pictures he took.

He said underwater photography.

So Ali said to him “I’m the only fighter in the world who trains underwater. It’s like wearing heavy shoes when you do road work so that your feet feel lighter and faster when you put on your other shoes. When you practice punching underwater, with all that resistance, it makes your hands go faster. That’s why I’m the fastest heavyweight fighter in the world.”

He piqued the photographers interest, and then told him he would give the magazine an exclusive if they wanted to do a story about it.

And they did.

The lesson: understand your market.

Find out their interests.

Study your customer, whoever they are.

It helped Ali, and it can help you too.

All for now,

Scott Bywater

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About Scott Bywater

Scott Bywater is internationally recognised as a leading copywriter & marketing expert.

As the owner of Copywriting That Sells, Bywater both consults to clients and has a handful of products that help business owners and entrepreneurs get more QUALIFIED customers, increase the ROI from their advertising and generate leads.

He is the author of Cashflow Advertising and he has experience in every facet of sales and marketing including door to door sales, telemarketing, business to business sales and consulting giving him a vast experience to draw from.

What's more, he has consulted to hundreds of different industries before creating his educational programs which have students from right across the world


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