How to Structure Guarantees so They Don’t Cripple You

How to Structure Guarantees so They Don’t Cripple You

One of the easiest ways to boost your sales is with a strong guarantee.

But many don’t offer guarantees out of the false assumption
you need to put your entire business on the line.

“There’s no way I’d make a guarantee” they say.

For instance, if you’re a builder, you’re not going to offer a
“money back if you’re not entirely satisfied” guarantee.

I understand.

That would be nothing short of crazy.

Especially if it was based purely on a subjective view of satisfaction.

Think about it.

You might be putting 3 months of your life into it, shelling out
thousands of dollars to your team, and be working on 20% margins.

It could take you 3 years of jobs to get back to square one.

Same goes with anyone who has tight margins.

For example, if you’re selling something on 2% margins, it
doesn’t make a lot of sense to offer these sort of guarantees.

You get a 1% or 2% take up rate and you’re a dead duck.

But you should still make a guarantee.

How?

By looking at what you can guarantee that matters to your
customers, and you can deliver on 99% of the time.

For instance, you might be able to guarantee time… or speed.

Truth is, most people get it wrong with guarantees.

But you won’t.

At least, not after you’ve read page 11 of this month’s More Time
at the Beach Newsletter where I show you EXACTLY how to structure a…

4-PRONGED GUARANTEE THAT ROCKS

Just take my template, customise, and away you go.

Real samples, real templates.

Think about what could happen if you implemented this.

Imagine you send out 200 proposals a year, and currently have a
20% conversion rate, and an average dollar sale of $2,000.00.

That means you’re bringing in $80K a year, right?

Well, what if including this guarantee into your process increased
your conversion by just 10%... moving it from 20% to 22%?

Now you’ve got 44 sales a year, and $8,000 extra in your back pocket.

Isn’t that worth risking $1 for?

Especially since that’s based on 10%...

20% boost = $16,000.00 extra
30% boost = $24,000.00 extra

If you answered yes, then here’s where the goodies are
http://www.moretimeatthebeach.com/bronze

All for now,

Scott Bywater

P.S. What other goodies will you find inside the March newsletter? Here’s a quick snapshot…

  • The 39      word script that could add thousands to your bottom line. Page 1
  • 2 powerful      letters for getting more consulting or high ticket item clients (pages 10      & 11)
  •  A real template of a letter you      can virtually rip off, send out and get dozens of your clients back (If I      had a gun to my head and had to help an established client, this is the      letter I’d use. Don’t pay me $500 for a consulting session, try this      instead). Page 3
  • 3      technology hacks that’ll help you speed through information (perfect if      you’re overloaded) up to 5 times faster, find good people and sack bad      people before you make the mistake of hiring them. Page 13
  • Dealing      with too many tyre kickers? The ad sample on page 14 shows you how to push      away unqualified prospects, and magnetically attract the perfectly      qualified ones
  • 3      alternatives to Google and Facebook for leveraging your online advertising      and getting more traffic. Page 15
  • And much,      much more

Considering just one strategy alone can make you thousands of dollars, it’s  the bargain-of-the-year for just $1. Get all the details here

 

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About Scott Bywater

Scott Bywater is internationally recognised as a
leading copywriter & marketing expert.

As the owner of Copywriting That Sells, Bywater
both consults to clients and has a
handful of products that help business owners and
entrepreneurs get more QUALIFIED
customers, increase the ROI from their
advertising and generate leads.

He is the author of Cashflow Advertising and he
has experience in every facet of
sales and marketing including door to door sales,
telemarketing, business to business
sales and consulting giving him a vast experience
to draw from.

What's more, he has consulted to hundreds of
different industries before creating his
educational programs which have students from
right across the world.

To Find out how to work with Scott 1 on 1, Click here

http://www.morecustomersmadeeasy.com (get more
customers than you can handle)

http://www.copywritingthatsells.com.au/cashflow
(increase the ROI from your ads & sales letters)

http://www.moretimeatthebeach.com/bronze (get over
$371 worth of bonuses for $1 and get a monthly
seminar delivered to your mailbox that my clients
have been paying $500 per hour for until now)

http://www.scottbywater.com/internetsecrets/ (how
to avoid the hidden internet marketing dangers those
"Fat Cat" web firms won't tell you about)

http://www.scottbywater.com (check out Scott's
blog for tons of tips and ideas)

http://www.scottbywater.com/proof(real people
getting real results)

http://www.scottbywater.com/critique (get Scott
to critique your existing ad or sales letter)

http://www.copywritingthatsells.com.au (refer
your friends to this site to join Scott's email
list)

http://www.copywritingthatsells.com.au/quote (get
Scott to create copy for your business)

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Scott's thoughtstream on twitter)

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friends with Scott on facebook)

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