Every Marketing Campaign Should be Based on This

Every Marketing Campaign Should be Based on This

Gary Halbert said…

“Be a student of people, not of products”

And yet I’m amazed at how few people truly understand their customer base.

I’ve been guilty of this too.

Of thinking I know my customers because I speak with them all the time…

But the reality is every time I dive deep, I get clearer insights.

The same goes with my clients.

When possible, I try to start with a survey to their database to find out their challenges, frustrations, gripes and unanswered questions.


Because when you understand this… truly understand this… you can write with a rifle instead of a scattergun.

All for now,

Scott Bywater

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About Scott Bywater

Scott Bywater is internationally recognised as a leading copywriter & marketing expert.

As the owner of Copywriting That Sells, Bywater both consults to clients and has a handful of products that help business owners and entrepreneurs get more QUALIFIED customers, increase the ROI from their advertising and generate leads.

He is the author of Cashflow Advertising and he has experience in every facet of sales and marketing including door to door sales, telemarketing, business to business sales and consulting giving him a vast experience to draw from.

What's more, he has consulted to hundreds of different industries before creating his educational programs which have students from right across the world


Copywriting That Sells
Po Box 432
Fairy Meadow, New South Wales 2159
(130) 088-2191



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