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Copywriting Archives - David Ashtons Skills for Life

The Most Important Email in Your Sequence
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Whenever I’ve really dug into an email sequence to see what’s going on, I’ve noticed there’s one email that drives the bulk of the sales… Which one is it? It’s the email you send on day 1. Why? Well, it all comes down to RFM which stands for recency, frequency, monetary. This is how all […]

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Why Headline ‘Swipes’ Often Flop
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Almost everyone who wants to learn how to write makes this mistake. They think just swiping a good headline is the trick. But it’s not. Why? Because you’re only looking at the tip of the iceberg. The real work in creating a headline lies beneath the surface. It’s all about understanding your client… DEEPLY! Think […]

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Is This What’s REALLY Holding You Back?
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I saw this quote yesterday which the famous Gulliver Giles  posted on Facebook (go and check this guy out – he’s got  some interesting &controversial posts and understands FB  marketing well) – and I thought I’d take a moment and share   it with you…  “Sometimes people hold a core belief that  is very strong. When they are presented with  evidence […]

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How to Structure Guarantees so They Don’t Cripple You
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One of the easiest ways to boost your sales is with a strong guarantee. But many don’t offer guarantees out of the false assumption you need to put your entire business on the line. “There’s no way I’d make a guarantee” they say. For instance, if you’re a builder, you’re not going to offer a […]

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Let me poison your brain…
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  Got 3 minutes?  Then let me poison your brain…  Well…  At least that part of your brain that’s holding you back… that “mind virus” that doesn’t want you to succeed… and  all those Inner enemies stopping you from going from  where you are to where you want to be.  You see, I’m launching my Stop Drowning (in […]

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Homework for everyday even if you live in [mygeo_country_name]
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Before I get to today’s homework assignment, I wanted to ask  you a few questions…  Do you struggle to free yourself up so you can stay on top of promotional ideas, marketing and personal client contact?  Is there nobody to help you with marketing or support?  It’s a tough situation, isn’t it?  You need to market to grow…  […]

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When is the best time to quit?
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Below is an email from Scott Bywater, as I often do I repost his emails that I like and think others who read my blog also might like. As it was in Rudd’s term, he informed his potential voters he had no intention of quitting IF he lost the election. At least he and Gillard […]

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“Stinky Thinking” that will steal your moolah
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Last month, my dad visited me from Vietnam, and one night we were sitting in the lounge room talking about getting old, etc. He’s just over 60. Anyway, we were sitting in our lounge room one night and he was saying that he didn’t want to lose his mind as he got older, getting Alzheimer’s, […]

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