Sales tactics Archives - David Ashtons Skills for Life

How car dealers get you to spend more

There’s a car dealer outside New York City who aggressively advertises $7,500 discounts for buyers who show up for a “sale.” The sale is, of course, temporarily permanent, and offered for every Hallmark holiday. How can he do it? Listen carefully to the ad, and you’ll hear the phrase “discounted…from the posted dealer price.” Unless […]