Bend it Like Bruce Lee

Bend it Like Bruce Lee

The other day I was chatting with a client I haven’t connected with for a while.

And he was explaining to me how he’d shifted industries.

Not entirely.

But he was offering a few different services, and he was getting more demand for one of them…

Meanwhile, his primary service was getting more competitive and the margins were getting squeezed.

So he stayed flexible.

He was willing to bend.

It seems Bruce Lee’s quote…

“Notice that the stiffest tree is most easily cracked, while the bamboo or willow survives by bending with the wind”

… certainly applies to business.

Are you bending right now, or are you stiff?

And is there one product or service you could specialise in, which could help you take your business to the next level?

All for now,

Scott Bywater

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About Scott Bywater

Scott Bywater is internationally recognised as a leading copywriter & marketing expert.

As the owner of Copywriting That Sells, Bywater both consults to clients and has a handful of products that help business owners and entrepreneurs get more QUALIFIED customers, increase the ROI from their advertising and generate leads.

He is the author of Cashflow Advertising and he has experience in every facet of sales and marketing including door to door sales, telemarketing, business to business sales and consulting giving him a vast experience to draw from.

What's more, he has consulted to hundreds of different industries before creating his educational programs which have students from right across the world


Copywriting That Sells
Po Box 432
Fairy Meadow, New South Wales 2159
(130) 088-2191



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